Ubisoft is Doubling Down on In-Game NFTs Despite Everybody Hating Them

Ubisoft is Doubling Down on In-Game NFTs Despite Everybody Hating Them

Yesterday, Ubisoft announced it would no longer be releasing new content for Ghost Recon: Breakpoint. What wasn’t specified in the announcement was whether or not it was also done adding NFT content to the game, or “Digits,” as Ubisoft calls the products of its fake digital scarcity. So GamesIndustry.biz asked for clarification on whether Breakpoint would receive any more NFT content as part of the company’s Ubisoft Quartz initiative. While the Ghost Recon game might be done with any such content, the company is still jazzed about putting NFTs in everything else under its umbrella despite backlash both externally and internally within the company.

In a statement issued to GamesIndustry.biz, Ubisoft sent a screenshot from the Ghost Recon: Breakpoint section of the Ubisoft Quartz site, which simply thanks those who bought the NFTs in a game it’s no longer adding content to, and tells people to expect more content like it in other games. Directly below the quote are listings for seven “sold out” digital products such as a helmet, gun, and pants that feature unique serial numbers proving that you own this digital thing. *wink emoji*

Thank you to all Ghost Recon Breakpoint players who claimed their first Digits!

You own a piece of the game and have left your mark in its history. As the last Digit for Ghost Recon Breakpoint was released on 3/17/2022, stay tuned for more updates with features to the platform and future drops coming with other games!

Ubisoft first announced plans to bring NFTs to Ghost Recon: Breakpoint back in December, and while the backlash was swift, even internally within the publisher, company higher-ups deflected by saying people “don’t get” how NFTs can beneficial, then proceeded to not actually explain how they could be beneficial to anyone other than people who receive money for the fake digital collector’s items by reselling them. Nothing on how they benefit anyone who actually owns the thing in the here and now, much less how it’s a net positive for the games that have them.